Y & Who we are

OUR VISION

Founded in 2015 Y KURO is a yoga- and running inspired, technical athletic apparel brand for women.

“My vision was to create more than just great gear to sweat in. I wanted to create clothing which gives OPTIMAL comfort and increase wellbeing, while working out and at the same time makes you look great.”

–      Maria Worm, founder of Y KURO, Shanghai, China.

OUR BEST LIFE

We are aiming to help you reach your full training potential by providing highly advanced clothing and accessories in fabric and design which are extremely comfortable to wear and designed with a focus on even the smallest details.

Our most essential values of quality, product, integrity, balance, entrepreneurship, greatness and fun are lived by people every day and are at the heart of our company culture.